Face it. Since the smartphone was conceived, so too were the scrolling mechanisms responsible for releasing dopamine into our system, making us crave more. We all use social media, and love it or hate it, it is here to stay.
The American Psychological Association routinely reports that over 70% of Americans feel overwhelmed by the news, yet a majority still check it constantly, fueled by endless scrolling on a smartphone.
Mozshare has an idea to help break the habit.
Traditional video streaming loops playback continuously and injects ads intermittently, training us to passively consume content. Mozshare reverses this dynamic by treating the digital screen as a piece of art, free of triggering distractions, repurposed to help you reengage with the world around you.
Advertising drains us. Every skipped ad or scrolled video forces constant decisions that exhaust our mental bandwidth. Static, immersive natural art, on the other hand, offers visual closure. Experiences centered on a restful focal point helps to eliminate competing demands and restore cognitive energy instead of stealing it.
Sweller (1988) (Cognitive Load Theory)
Mozshare suggests a new approach for using your digital device. We replace algorithmic noise with curated, immersive fine art photography and sound by award winning fine art photographer Tim Harris. The goal is to repurpose your smart device from a source of cognitive fatigue into a sanctuary of focus.
Tim recreates the solace felt out in the field to important moments in time coupled with ambient field recordings.
“I was a music and art double major in college. The internet promised a convergence of the two disciplines I hold so dear—it promised to unify audio and fine photography. Instead, it monetized them. Mozshare is my attempt to deliver, for free, the experience I always believed the internet was intended for.”
